Graphic novels have been around for a while. Under their previous, possibly less serious-sounding moniker of comic books, they tended to be seen as the preserve of pre-pubescent boys. It’s easy to recognize the type – and attendant emotional issues – in the character Comic Book Guy in The Simpsons.
Now, of course, graphic novels have a much wider appeal and a growing influence in the entertainment industry. I get to see all the latest Marvel comic-based movies, as I tag along with my 14-year-old son, and that’s a huge industry in itself. I also got to see a fascinating exhibition on the subject at the British Library, which closed this week.
All kinds of stories are now being given the graphic novel treatment, including the philosophy of Bertrand Russell and the life and opinions of Karl Marx. So maybe it’s time to bring this medium into the corporate communications mix? Maybe you have already created an employer brand proposition in the form of a graphic novel? I’d love to hear about it if you have…
And if you haven’t, but you’d like some ideas about how to do it, then by all means get in touch.