Go print!

 

The other day I was in the local branch of my bank (yes, there are still some), trying to sort out an access issue with my online banking.

“Why not use the app?” asked the friendly clerk.

“OK,” I said, thinking that’d be no problem for a gadget-loving guy like me. So we got the app installed and working, and sure enough a little sales pitch followed about some new product or other, which I promised to consider.

“Have you got a leaflet about that?” I innocently asked.

She looked at me with a mix of pity and contempt. “We don’t have leaflets,” she said, “it’s all in the app.”

So am I old and out of touch? Nope. She‘s the one who didn’t get the memo.

You see, print’s not dead.

It’s official. The UK newspaper group Trinity Mirror is launching a brand new print-only newspaper. That’s right – no website. They’ll be on social media, apparently, but this is a no-holds-barred, 100% print product.

I think it’s a great idea, and I wish them well. I will certainly fork out 25p (about 36 cents US, or 32 cents EURO) for a copy.

Of course, it’s only a few months since online giant Amazon launched its first bricks-and-mortar bookstore, in Seattle, with thousands of real paper books and around 400 magazines on the shelves.

So the future of the past is looking pretty good.

Here’s a picture to prove it – it’s not the new newspaper, but I couldn’t find a royalty-free picture of it:

LIN

Louis Pasteur on the cover of the Illustrated London News, in 1895. He looks well, but actually he’d just died. Or Pasteurway, if you like.

Addendum, 25 May 2016

The New Day was not a new dawn after all, more of shot in the dark. But I maintain that print is not dead. How can it be, when sales of hard copy books are growing?

 

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